Friends Friday: April Gargiulo, Founder of Vintner's Daughter Serum
As you guys already know, I am a huge believer in Vintner's Daughter serum. April Gargiulo is the founder/creator of Vintners Daughter Natural Serum, which won "Best Natural Serum" from Glamour Magazine in 2016. Guess I’m not the only fan!!
What inspired you to create your own skincare serum?
I come from a fine wine-making background where quality is the yardstick by which we measure everything. I mistakenly thought that if I paid a lot of money for skincare, it would also be made in a similarly thoughtful manner. I couldn't have been farther from the truth. Most products are made from low-quality fillers, 1% actives ingredients and a lot of toxins. I wasn’t satisfied with what was on the market in the natural world, so I set out to make my desert island product. A face serum that was uncompromisingly effective, multi-correctional, high quality and safe.
What were some setback in the beginning?
There was one after another for awhile. Because we believe in harnessing the full spectrum of plant activity, we uniquely begin with whole plants. We take them through a process called enfleurage to extract all of their skin beautifying goodness. This process is ancient, very time consuming, and expensive. I couldn't get a lab to even return my call after I explained our process. Everyone said it was too expensive and suggested I use cheaper, faster extracts, powders and freeze dried plants. This was a quality and efficacy short cut I wasn't willing to make. After months and months of searching, I finally found the most incredible lab team ever who is able to bring Active Botanical Serum to life in the most methodical and quality obsessed way.
What does a day in the life of April Gargiulo look like?
Up at 7 with my girls and husband, jasmine tea, GF toast w/ coconut butter, sitting on the floor playing with my girls. I start working at 9:30 am. meeting with team, working on projects and having a lot of calls. I feel so grateful for the community of woman that Vintner’s Daughter has brought me. Super passionate and talented people like Jamie who I would never have met otherwise. I work a lot and they make it so much fun. In the evening, I’m with family. Im with my family as much and I can be. I love my people.
I’m obsessed with this product, so you’ve already sold me, but I’d love for you to give us your opinion of why Vintner’s Daughter is different than other serums.
Active Botanical Serum is totally different because it is a face oil with the multi-correctional performance and penetration of a high-powered serum. Because we begin with the world’s most nutrient dense whole botanicals, Active Botanical Serum is able to deliver the perfect rations of minerals, vitamins, fatty acids, omegas, amino acids, and phytonutrients to the skin. It address inflammation, balance and skin nutrition at a foundational level to address everything from acne to rosacea to hormonal and aging skin. It sounds too good to be true, but it is a game changer.
We love the fact that you donate 2% of every purchase to a charity! What charity did you choose and why?
Charity is a big part of Vintner’s Daughter. We believe we have an obligation to give back and focus on charities benefitting woman and children. In 2016 we chose Charity Water which is an incredible organization providing clean drinking water to rural communities around the world who do not have access. When communities gain clean water, woman and girls aren’t spending their days hunting down water. They can start businesses, go to school and do not suffer from water-born illnesses.
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