Friends Friday: Petra Strand, Creator of Pixi Beauty
We are sitting down with Petra Strand, the creator of Pixi Beauty, to get the low-down on what’s new with the brand. Petra is a professional makeup artist, creator of Pixi Beauty, and most importantly, an awesome mom. Pixi Beauty is a line of makeup and beauty products that are created to increase your skin’s natural appearance for the everyday woman on the go! With their dual purpose products and youth-enhancing benefits, Pixi may just be the perfect option for you. Practical AND beneficial...what more do we want?!
When did Pixi launch?
"In 1999, in our own store in London - Which, by the way, is still open!"
Petra, what is your background with beauty & makeup?
"I was a very bad model who just wanted to rummage around in the makeup artist's kits [the entire day]. I went to makeup school in LA in my early 20's with a 3 year old in tow, and I then worked in fashion and advertising in Europe."
What was the inspiration behind creating a beauty line sold online, as well as at affordable retailers such as target?
"I must have been MAD!! :) I just set out to create products that I wanted both in my work and in my private makeup bag. It's that simple, and it's the same today. That's our mission with Pixi - make products that real woman actually want and need.
We sell in Target, online, at Liberty, Harvey Nichols and Marks & Spencer, and starting January, we will be in Shoppers Drug Mart in Canada. We like to be where woman shop."
What are your personal favorite products from the line?
"Illuminating Tint & Conceal. It is our bestselling skincare/makeup hybrid product that I use daily.
From our skintreats collection it has to be - Glow Tonic. Our now cult toner that we cannot make as fast as we sell it."
Tell us a little bit about your passion for skincare as well as beauty.
"My sister is the skin therapist, so from the start we infused every color with skincare ingredients. It was obvious to us that we wanted products that nourished and treated our skin and lips, in addition to working amazingly well as makeup."
What are 3 universal beauty tips?
"Curl your lashes before mascara- it's underestimated but it really wakes up the whole face, and makes your eye color POP as it brings in light.
Wear BLUSH! It's the fastest way to look healthy and energized. If you do nothing else - apply some pink blush.
Double cleanse at night! Take off your makeup with a cleansing balm, and then actually clean the skin with a cleanser and a soft cloth."
What would you say to someone who is trying to break into the beauty, skincare, or blogging world?
"Don't listen to negativity. Do your own thing. Work hard, there are no shortcuts."
Are you particularly excited about any new products or launches coming up?
"YES! We have some big Pixi secrets to reveal this spring with both product launches and exciting things happening for Pixi...maybe a US store opening"... :)